Year after year, Millward Brown publishes a list of what it considers to be the most valuable brands based on “their dollar value, an analysis based on financial data, market intelligence and consumer measures of brand equity.” For the second year in a row, Apple has topped that chart with a brand value of $182,951 million.
Millward Brown had this to say regarding Apple’s topping the list:
Apple continues to innovate and maintain its ‘luxury’ brand status, but faces future competition from Samsung. Now worth more than $14.1 billion, thanks in part to the success of its Galaxy handsets, Samsung is successfully outpacing Apple in a significant number of markets by positioning as a cool, well-priced alternative to the ubiquitous iPhone.
Other companies that topped the list include IBM at the #2 spot, Google at #3, McDonald’s at #4, and then finally Microsoft at #5.