Microsoft has just announced a brand new company logo, replacing the one previously used for the last 25 years. The new logo features the company name in what appears to be their popular Segoe UI font, which has been seen throughout the Windows user interface since Windows Vista. On the left side of the text is a version of the company’s famous red, green, blue, and yellow “Windows flag” logo, represented here as a flat, “metro” inspired entity.
The logo is stunning, but the only problem I have here is with how timeless this new Microsoft logo will be. I very much doubt that this sort of modern UI will last any longer than Microsoft’s Aero UI did (2006-2012, if anybody was counting) – which will make this logo seem outdated incredibly quickly. Microsoft’s not the type of company quick to reinvent itself, so I have no doubts that they’ll be using this new logo for many years to come, but I have questions as to whether or not it will stand the test of time, so to speak.
Microsoft’s spokesperson Jeff Hansen said that the new logo is meant to “signal the heritage but also signal the future — a newness and freshness”, and that the new logo is “important in a world of digital motion.”
Check out Microsoft’s video announcing their “new look” after the break.