Nokia is in dire straights. You need only look at their reports for the third fiscal quarter of this year to know that, in which they’ve just reported a huge €969 million loss. Clearly, something is wrong here.
If you were to place at least some of the blame on Microsoft and the way they’ve handled Windows Phone 8, I think you’d be right. Microsoft has made a point to say that all Windows Phone 7 devices – which consists of basically Nokia’s entire 2012 smartphone lineup – will be dead as of October 29th, when Windows Phone 8 is launched. Consumers are more than likely understandably hesitant to buy into a platform that’s going nowhere.
Microsoft is, to be fair, giving WP7 users a minor update with the new Windows Phone 7.8, but considering Microsoft is treating would-be owners of current Nokia phones as nigh beta testers (ironic considering Nokia’s commercial) by holding out the buffet and instead serving a bowl of cold soup. It’s insane to think that Microsoft would have made this decision without thinking of how it would impact their hardware partners. This is direct evidence that this bad decision has not only hurt the entire Windows Phone ecosystem, but it was nigh disastrous for at least Nokia.
Microsoft has one chance to make things right with their upcoming Windows Phone 8 platform, which Nokia is supporting with an entirely new lineup of phones going into the new year. The question is, however, will Windows Phone 8 and the new devices be the savior Nokia needs? Or is it time to try Plan C and jump ship for Android as a last resort?