Some revelations from Apple’s Q4 2012 earnings call
Tim Cook led Apple’s Q4 2012 earnings call tonight, and offered up some pretty interesting new tidbits in the process. Getting the obvious out of the way, yes – Apple did stellar , raking in a $8.2 billion dollar profit on $36 billion of revenue. iPhone sales were up up up, which is no surprise when you consider the iPhone 5 into the equation. The iPad was also up 26% at 26.9 million units sold, while the Mac was up 1% to 4.9 million. The sharp fall of the iPod continues as it’s actually down 19% to 5.3 million. Eh.
Some other tidbits – when asked about the Microsoft Surface, Tim Cook didn’t seem to be overly worried, calling it a “compromised, confusing product” and remained optimistic that people would prefer the iPad. He also defended the price of the iPad mini, noting that Apple is currently selling it for “significantly below” their average profit margins of other products.
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