The hype has begun

Apple transforms Moscone West for WWDC14

applelogoDon’t look now, but Apple has begun transforming the Moscone West Convention Center in San Francisco into the showcase for their latest and greatest products and developers alike. WWDC 2014, or WWDC14 as Apple has taken to calling it this year, doesn’t begin until this upcoming Monday, but let’s take a look at some of Apple’s decorations, some of which hint to some pretty big changes. Photos sourced from numerous sources.

First, MacStories editor Federico Viticci has grabbed some photos of the outside of the center, including work being done on the giant Apple logo that will cover glass panels on the outside of the building. The Metreon building across the street is also home to some WWDC14 branded promotional images, as you can after the beak below.



Since WWDC is traditionally a developer-centric event, despite using it as a showcase to demo and even sometimes launch some new consumer facing products, Apple appears to be using the tagline “Write the code. Change the world.” for this year’s event, as seen in this photo taken by Kiel O.


Ironically, the same slogan has been the signature of MacRumors user luckydcxx since well before the event – an interesting coincidence, to say the least?

Next, Apple has been known to cover up banners promoting unreleased products and updates – but it looks like not even Apple is bothering with this confirmation that iOS 8 is on its way, seen here in a photo taken by BusinessInsider‘s Jay Yarow.