Depth, color, and comprehension
Google took to the stage this morning at their annual Google I/O Developer Conference, and one of today’s biggest announcements came in the form of what the company is calling “Material Design” – a comprehensive overhaul to Google’s design language that will be used throughout Google’s entire portfolio of products, from Chrome OS to the newly announced Android 5.0 and even the web.
Google says Material Design is all about building a design around the concept of how a digital material would act in the real world, with an emphasis on depth, color, and motion. It’s quite difficult to describe in text, really, but essentially this is one design language that’s consistent throughout all of Google’s portfolio – even going so far as using the same style guidelines for all platforms. It’s flat, its colorful, and it’s got a heavy emphasis on motion.
Google says “Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic,” and that’s a pretty good way to put what we’re looking at here.
Image Source: The Verge