Things are getting pretty bad
Honestly, it’s not like things haven’t been bad for Microsoft on the mobile front since around the time Apple launched the iPhone in 2006, but frankly things are looking even worse than ever for the behemoth mobile software developer today. The IDC has reported on this quarter’s smartphone sales, revealing that sales of Windows Phone 8 devices (ie. Nokias) have seen a sharp decline from 11.9% to a measly 2.5% – a drop worse than even Microsoft might have imagined.
As if to prove just how bad things have gotten for the platform, OEM support for Windows Phone has thus far diminished to just about one – Nokia, which Microsoft acquired earlier this year in order to keep the Windows Phone devices coming. Prior to the acquisition, Nokia had been working on a line of new Android devices and was in talks to drop the Windows Phone options entirely, which would have all but diminished Windows Phone’s presence in the marketplace. Though Microsoft managed to stop that disaster from happening, Nokia did release their first line of Android devices before the acquisition was announced, Microsoft recently killed that line in favor of lower priced Windows Phone devices.
Microsoft is preparing to launch a new line of Lumia smartphones earlier September, with initial reports suggesting that there are two models incoming – a midrange Lumia “Selfie” phone with a 5 megapixel front facing camera, and a new Lumia device wrapped in an all aluminum body. The company has already sent out invitations for the event where these phones are rumored to launch.
All that said, it really is just a simple question at this point – have things been too bad for too long for the company? Or, in other terms, is it too late for Windows Phone? It’s nearly been 4 years since the Windows Phone platform launched at this point, replacing the archaic but long lasting Windows Mobile one which was almost instantly obsoleted by iOS and Android. Microsoft hasn’t really had much luck since that point, and there has to be a point where it would make more sense to just give in the towel – maybe this is it?
Unless, of course, you’re Microsoft, and you’ve got a selfie phone coming.