Well, Apple does have a reputation
Taking a break from CES coverage for a moment to highlight people’s perception of Apple in 2015 – namely, Apple’s reputation for high prices. Two out of four of the contestants in an episode of ‘Price is Right’ were asked how much they thought a 16GB iPhone 6 and a year’s worth of 4GB of data and unlimited talk/text were worth.
Two of the four contestants thought all of that would cost the average consumer $7,500, whilst the latter two guessed $850 and $930 respectively. The actual cost? $1,969.
This isn’t the first time we’ve got the impression that consumer sentiment is that Apple is over priced; in fact, the company is continuously accused of price gouging and over pricing their electronics, and have been practically since the company’s inception. This is often bologna, as the Price Is Right just showed; when comparing actual specifications of Apple products with competitor’s products, Apple often is within earshot and almost always competitive.
‘Price Is Right’ host Drew Carrey at the time commented that he hoped ‘the marketing people at Apple are watching this.’ Me too, Drew. Me too.
Interested in seeing this mess for yourself? We’ve embedded a YouTube video of the recording after the break.