Information Week (a popular technology blog) got the chance to interview Windows Phone’s senior marketing manager Greg Sullivan and asked a question that has been burning on the minds of many since Microsoft introduced it’s own tablet just the other week – will it be developing and selling it’s own Windows Phone devices?
The answer, apparently, was an absolute, unequivocal “no”. Instead, Microsoft will continue to rely on it’s OEMs to manufacture Windows Phone devices, mosto f which has announced plans for new phones based on Microsoft’s updated Windows Phone 8 platform that will be coming to market soon.
It’s interesting that Microsoft has decided to switch up their strategy for their desktop version of Windows by making and selling their own tablets directly, but won’t be following suite with their mobile lineup – especially since Microsoft has seen considerably more success with desktop Windows than it has with Windows Phone over the years. Windows Phone remains a distant third place, trailing Google’s Android platform and Apple’s iOS platform, both of which have over 75% of the market in combined marketshare.