Well you gotta hand it to Samsung, they sure know how to keep themselves in the news cycle. After making a splash with their new Start Menu clone that they’ll be bundling into all Windows 8 devices, the company is said to be launching a new line of devices focuses around mobile Windows platforms – namely, Windows Phone 8 and Windows RT. The new line, which is said to be a high end line similar to Samsung’s Galaxy line in the world of Android world, will be called the ATIV family – and yes, for those keeping track, that is the “Vita” spelt backwards.

First in the lineup will be the Samsung ATIV S, a high end Windows Phone 8 smartphone with a 4.8″ SUPER AMOLED display, a 1.5 GHz dual core processor, and an 8 MP camera on the backside. The Verge reports that this may very well be the first Windows Phone 8 device to launch on the market later this year.

Next we have the ATIV Tab, a 10.1″ Windows RT tablet which will come with a 1.5 GHz dual core processor, and a 5 MP camera. Like other WinRT devices, the ATIV Tab will come pre-installed with a mostly functional license of Microsoft Office 2013, likely to be in the form as a beta release for now.

Pricing and availability is unknown as of now, though we’d expect these bad boys will make their way out into the open before even the end of the year. Check out leaked press shots of both devices at the source links below.

Source: The Verge (1) / The Verge (2)