T-Mobile has today announced the start of their new “Bring Your Own iPhone” campaign, seemingly timed so as to coincide with the launch of the new iPhone 5 later on September 12th. The new campaign will bring iPhone demo units to its stores running on T-Mobile’s new iPhone-compatible HSPA+ (“4G”) network, complete with trained staff on hand to help customers interested with using the iPhone on the network.
While major cities will be able to take advantage of the new network, T-Mobile’s high speed network has large gaps when used on the iPhone when compared to Sprint, AT&T, or Verizon, all of which who offer 3G almost universally in the USA. iPhone users on T-Mobile will thus more than likely be forced to settle with significantly slower 2G speeds similar to AT&T’s “EDGE” data.
T-Mobile is advertising their $69.99/month Unlimited Talk, Text, and Data plan alongside this new push, noting that it will now offer “truly unlimited 3G” just as Sprint does. Comparatively speaking, AT&T’s Unlimited Talk, Text, and Data plan costs a significantly more $109.99.
T-Mobile noted on their blog post announcing the new campaign that the program will begin on September 12th, and that they will begin developing iOS versions of their popular applications, including “T-Mobile myAccount, T-Mobile Visual Voicemail, and T-Mobile TV.”