Posts with tag event
Oh, this is gonna be big
Apple is a company of patterns. If you look at the release schedule of every major release of nearly every product line, things go off like clockwork. The Calendar strikes June; it’s time to announce the latest operating systems, while September has traditionally brought us new iPhones (and, as of last year, the Apple Watch), and October brings along new Macs and iPads. Take a break for the Christmas season, rinse, repeat.
And yet, if the rumors hold up, this year will go just a tiny bit different – instead of having two separate September and October events, Apple appears to be combining aspects of both into one mega event where they are set to introduce both iPhones and iPads, and even Apple Watch accessories. This “mega-event,” as I’m calling it, is currently scheduled for September 9th – Next Wednesday – and could very well shape up to be one of the most important days in the history of Modern Apple.
But a large event brings about a large amount of FUD, so it’s more important than ever to set expectations well, especially if you’re in the market for some new tech. So to that end, let’s make some sense of the madness and figure out what you can realistically expect.
1) A new iPhone has made its introduction every September since the iPhone 4S in 2011, and all signs are pointing to this year being no different. Apple has been on a tick-tock cycle with their iPhone lineup for years now, a tick being major design changes and a tock being major internal changes, and this year we’re scheduled for a tock release – something that most people have, for good reason, taken to calling the iPhone 6s.
So, what’s that entail? First, like the iPhone 6 last year, the iPhone 6s will not be one phone, instead actually being two phones of two radically different sizes. It’s safe to expect that both of these phones will come in the same sizes as last year’s phones – the 4.7 inch iPhone 6s, and the 5.5 inch iPhone 6s Plus (or whatever they decide to call it). Both of these phones will likely share incredibly similar, or exactly the same, internals with screen size and resolution being the primary differentiator. Last year’s iPhone 6 Plus did have a slightly better camera than the smaller iPhone 6 due to the inclusion of OIS (optical image stabilization), but it’s unclear if the iPhone 6s lineup will follow suit.
Since the iPhone 6s family is expected to share the same design as the iPhone 6 family, Apple has other tricks up its sleeves to help differentiate this year’s iPhone from last year’s. The most outwardly apparent change will likely come from a new color option – Rose Gold. Though we haven’t seen any parts leak from the supply chain with this color, a Rose Gold iPhone does make sense for two pretty simple reasons. Apple’s M.O. has been to keep their iOS device color options in relative sync, and since Apple this year introduced a Rose Gold Apple Watch, it would make sense to bring this color option to the rest of the lineup. Secondly, Apple used the iPhone 5s to introduce two new color options to help differentiate it from the prior year’s iPhone 5 – Space Gray and Gold. It stands to reason Apple would do the same this year.
But if upgraded internals and new color options are all you’re expecting, you’re underprepared. Apple is heavily rumored to be introducing one of the biggest changes to the iOS paradigm since the original iPhone in 2007 – Force Touch.
Every iPhone since the original 2007 model has had two primary touch methods: taps, and long taps. A long tap on a button may do one thing, such as open an application, while a long tap on an application will initiate the shaky-mode that lets you delete applications. With Force Touch on the iPhone 6s, you’ll be able to actually touch and apply pressure on a button to initiate a third function, whatever that may be.
Rumors on how iOS 9 will make use of Force Touch have been sparse, but I think the best guess may be that a Force Touch will bring up a context menu of sorts, similar to how Force Touch works on the Apple Watch. Force Touching on the Phone app on the home screen, for example, may bring up a menu that lets you immediately call a favorite contact, saving you valuable time by not even requiring you to open the application and navigate the UX to initiate a call. I could see Force Touch on the iPhone being the ultimate implementation of the feature, far surpassing its use case on either the Apple Watch or the Mac – done right, it could someday soon feel as fundamental to the core iPhone experience as third party applications do today.
Quick aside – you may notice that I’ve made no mention of the mythical iPhone 6c, a much rumored third model with iPhone 6 or 6s internals but a 4.0-inch display. It seems likely that the iPhone 6c did exist in some capacity at some point, but it also seems likely that it’s dead, Jim.
2) Again, it certainly seems that Apple is preparing to break from tradition and introduce not just the iPhone 6s, but also the new iPad lineup on Wednesday. My theory for this is thus – smartphones are boring. Last year, Apple used the iPhone 6 event to introduce the Apple Watch, an admission that the iPhone on its own is no longer a big enough deal to warrant its own event. With no major revision to the core Apple Watch hardware on the docket for this year, Apple is likewise using the iPad to pad out the iPhone 6s event this year.
While the iPad line has been faltering lately, Apple is going to give it a much needed kick in the ass with the first major shakeup to the iPad line since the original iPad mini in 2012 – the introduction of the oft rumored iPad Pro. While the iPad has always been accused of being a consumption device, with the iPad Pro Apple is looking to flip that stereotype on its head by making the iPad Pro a content creator’s dream.
As for how it’s going to do that, well, I have one word – one dirty word that Steve Jobs would have cringed at, laughed at, mocked, but this isn’t Steve Jobs’s Apple anymore and life goes on – a stylus. Yup, all signs have been pointing to the iPad Pro making extensive use of a presumably bundled “Apple Stylus” for quite some time now, in a move that has already been and will continue to draw parallels to Microsoft’s Surface Pro line of tablets. Of course, styli for iOS devices are nothing new, and many-a premium styli have existed for quite some time now. The defining feature of Apple’s contribution will be, of course, extensive integration into the core of iOS 9 itself. Expect most of Apple’s bundled application to make use of the stylus in some way, from pressure sensitivity to handwriting recognition, and more.
The iPad Pro will supposedly have numerous other benefits/changes from Apple’s existing iPad line. For one, the iPad Pro will be big – likely around 13-inches, up from the little under 10-inches that the iPad Air 2 sits at. A larger screen, of course, will require a larger resolution, and code found tucked away in current beta versions of iOS 9 point to a 2732 x 2048 resolution with a 265 ppi being a likely candidate. Given the supposed focus on productivity, I would also expect significant updates to all of Apple’s “iLife” and “iWork” apps for the iPad, including iMovie and Garageband. If all of this works out, I could also easily see Apple bringing Final Cut Pro X and Logic X to the iPad Pro.
Aside from the iPad Pro, Apple will likely look to upgrade the most neglected part of their iPad lineup, the iPad mini. A fourth-generation iPad mini will likely be announced, bringing it in line with the iPad Air 2 spec wise with the A8 processor, more RAM, and full multitasking support on iOS 9.
On top of the internal changes, supply chain leaks have indicated that the iPad mini 4 will also have a slightly thinner, redesigned aluminum shell. Still, this will be relatively minor and will mostly just ape what Apple introduced alongside the iPad Air 2 last year. All in all, don’t expect anything huge – the iPad mini 4 will, essentially, be what the totally lackluster iPad mini 3 should have been last year.
3) While the iPad mini is certainly one of the most neglected products on Apple’s lineup, absolutely nothing can rival the level of neglect that the Apple TV has gotten since its introduction in 2007. We’re nearing a decade since the release of that original version, and the Apple TV we all know and kind-of-tolerate-at-best is only the third major revision in the entire history of the product line – and honestly really only the second, considering how minor an upgrade the 3rd Generation was.
All of that is about to change. Apple has often dubbed the Apple TV a “hobby,” but come next Wednesday it will officially be a hobby no longer. The Apple TV is due for a massive upgrade, both internally and externally, and will mark a complete change in the way that Apple views the television.
According to rumor, Apple has completely rethought the very underpinnings of the device, bringing it in line with Apple’s modern iOS devices. And as a modern iOS device, the Apple TV will be transformed into a full blown platform – complete with a software development kit. While Apple had provided partners with a private, extremely limited SDK for the existing Apple TV, developers were hand picked by Apple and were extremely limited in what their applications could do and how they could look. No more: if you believe the little birdies’ chirps, we’re talking a full blown SDK that will make developing complex applications and highly advanced games a real possibility.
That’s right – I said games. While Apple isn’t focusing on rivaling the Xbox and the PlayStation any time soon (sorry, Cult of Mac), rumors suggest that Apple will be incorporating complex gaming support into the core of the Apple TV, taking advantage of the latest version of Metal (roughly equivalent to DirectX on Windows) found on iOS 9. Developers should be able to take full advantage of the Apple TV’s new remote, which will feature a small trackpad, two dedicated buttons, and motion control support, enabling games that could capture the hearts and minds of the “softcore” gaming crowd in the same way that the Nintendo Wii did back in 2006, and that the iPhone and iPad have today.
One of the best features of the Amazon Fire TV has to be the built in microphone support, and Apple will apparently be “borrowing” this fantastic idea for use in the next generation Apple TV. If reports are to be believed, Siri is about to get a huge boost in the form of extensive knowledge about movie, television, and game content. Simply activate Siri on the Apple TV, say “I want to watch Boy Meets Girl” (because who wouldn’t want to watch Boy Meets Girl?), and Apple TV will automagically figure out where you can watch – whether that be on the iTunes Store, Netflix, Disney, whatever.
It’s hard to overstate how fundamental this change is. Back when there were only a handful of television channels on the air it was a lot easier to keep track of what station was home to what programming. But in today’s world with literally hundreds to thousands of sources of quality entertainment, the old “channel” model – which the current generation Apple TV so heavily relies on – is completely broken.
For example, I’ve watched “Mr. Robot” weekly since the show (which is fantastic, by the way) started earlier this summer, but not once have I paid any mind as to what channel that show is actually on. Why would I? To me, Mr. Robot is a show that I can play on Xfinity On Demand. To watch Mr. Robot on the Apple TV today, I would need to go find what channel Mr. Robot actually plays on (USA Network, apparently), find the USA Network app on the home screen if there even is one, and if not wade through the other Apple TV apps to figure out if it may be anywhere else. All of that will soon be solved with a simple “Hey Siri, watch Mr. Robot.”
In the eyes of the modern television viewer, the “channel” has been relegated to the technological dustbin of the twenty-first century, and Siri on the Apple TV will make this all the more obvious.
4) Don’t worry Apple Watch, we didn’t forget about you! Even though the Apple Watch is by far the freshest mobile product in Apple’s lineup, it too will get just a little bit of love next week in the form of some new configurations and accessories. Trustworthy little birdies suggest that Apple will be releasing a new Apple Watch Sport model featuring the Watch’s signature 7000 series aluminum anodized gold, just like the iPhone and the iPad (not to be confused with the 17-carot gold found in the $10,000+ Apple Watch Edition).
Coming along for the ride will also likely include new color options for the Sport Bands, which are said to be deeper and richer in color than the current neon offerings, including a Product (RED) Sport Band. While this will be welcome news to many, this won’t be the first time we’ve seen such bands – Apple showed off new sport band color options during a private event earlier this year. Also in the cards – a price cut, likely to jumpstart Apple Watch sales heading into the Christmas season.
5) This may be a given, but new iPhones, iPads, and Apple Watch devices and configurations all suggest that new software is right around the corner. I would highly suspect that Apple will be releasing iOS 9 around the same time that they release the iPhone 6s, with watchOS 2 also making its official final debut that day as well. We know pretty much all there is to know about iOS 9 and watchOS 2 given their prominence at WWDC 2015, but if you need a refresher on that, I wrote some detail hands on impressions of the beta versions of both iOS 9 and watchOS 2 throughout the summer over on DotUnderscore.
Let’s, just this once, take some wild guesses.
Given the imminent release of the Apple Watch – come on, that can’t be a spoiler at this point – it’s all too appropriate to compare Apple to the clock. Like the clock we all live by day in and day out, Apple observes a fairly strict set of cycles and patterns. Springtime is quiet time, with all the cooks busy in the kitchen preparing the second half of the year’s goodies. With June comes WWDC, Apple’s first big event, alongside Mac notebook hardware and new major versions of iOS and OS X. Then September – iPhone time – and finally late October, the iPad.
This year had to be different. When Apple announced the Apple Watch at last September’s media event, it was also announcing its first new product category since the iPad in 2010. It was announcing a product unlike one ever to come out of Apple; intimately customizable, from watch face to watch band to watch price. Are you in the market for the potentially five figure Apple Watch Edition, by any chance?
The Apple Watch makes predicting Monday’s event impossible. Traditionally, anybody who knew how to read Apple’s product release cycle and what type of product they traditionally released could make fairly accurate predictions on what to expect – it’s why we’ve been correct in all but one of our nearly twenty predictions thus far. This time, the only thing we can know for sure is that the Apple Watch is coming. Everything else?
Let’s, just this once, take some wild guesses.
What to realistically expect…” is a series of posts which we use to temper expectations concerning upcoming industry events. This Monday’s event promises to be one of the largest Apple events in recent memory, making this one of the most difficult – and interesting – events to predict. Read more to hear what we think.
Surface Pro 3
About two weeks ago, Microsoft sent out invitations to a “small” Surface event in New York City. We at Haverzine were unfortunately unable to be there in person but Microsoft has provided us with a live webcast of the event so we’ve been able to watch everything as it happened.
So, what goodies has Microsoft given to us this year? It turns out that the “small” hint in this year’s invite was nothing more than a red herring as no Surface Mini was unveiled today. There was also no mention of any upcoming Windows RT devices which hopefully means that Windows RT is on the way out. What we did see today was the unveiling of a brand-new Surface Pro, known as Surface Pro 3.
Surface Pro 3 is, as you’d expect, an x86 machine – this time, the Surface comes in Core i3, Core i5 and Core i7 variants. The device has been made much thinner; it no longer appears to be the thick, heavy slab the previous generations were but seems to be a very thin and light device much like its underpowered cousin, the Surface RT. It’s only 0.36 inches thick and weighs only 1.76 pounds which is much lighter than a Macbook Air. Battery life has also been slightly improved, coming in at up to 9 hours without the Power Cover.
The Surface Pro 3 also packs in a better screen than the past two generations – it features a 3:2 aspect ratio display running at 2160×1440. To fit this new display, the device had to be enlarged. Instead of the more sane 10.8″ of the previous Surface Pro or the 9.5″ of the iPad, the Pro 3 is a monster 12″. Perhaps that won’t be an issue as the device has been made thinner and lighter, but the only way to test that for sure is to get one and use it (hint hint).
Of course, the ever popular (or perhaps more accurately, infamous) kickstand is still present. Where Surface Pro 2 had two movements, the Pro 3 has 150 degrees of movement and can be moved into any angle you want; the only hard limitation is 150 degrees as seen above. The above placement is also known as “canvas” mode and is aimed at people who use Photoshop often.
Type Cover has been improved with a larger and more responsive trackpad and a new form factor to fit the large 12″ size of the Surface Pro 3. To help add rigidity to the device when using it on the lap, there’s an extra set of magnets to get rid of that slight shifting the previous generation Type Covers had. And in case black or purple wasn’t the color you wanted, there’s three new colors for Type Cover: Dark blue, light blue and red.
Pen improvements also make their presence. Working to make the pen feel more like a real pen on real paper, they’ve enhanced the detail where you can write exactly where you want to. Not only that, but the pen even feels like a real pen – clicking the top of the pen like your average ballpoint pen will turn on the Surface and automatically open OneNote. Double-clicking the pen will send the device into an “acid wash” mode, which essentially lets you either quickly take a photo or screenshot, import it to OneNote and write notes on it.
Other interesting tidbits include: The speakers have been improved with a supposed 40% volume increase over Pro 2 and now are front-facing. A docking station is also available if you need that sort of thing and can drive a 4k display. The USB 3.0 port, mini-DisplayPort and microSD card slot are all still present.
Interested parties can pre-order a Surface Pro 3 and prices will start at $799 for a Surface with 64GB of storage, 4GB of RAM and a Core i3 processor. It’s also possible to order a device with 512GB of storage, 8GB of RAM and a Core i7 but that’ll run you $2,000.
Mark your calenders
We’ve heard rumours for some time now about the “iPad 5″ – how the 9” version features an iPad Mini-esque design, how the screen bezel is smaller and how the iPad Mini will ship with a Retina Display, even though inventory will be limited. AllThingsD, who was pretty accurate when it came to this year’s iPhone event, is reporting that this iPad event will come on October 22nd. It’s also likely that Apple will touch on the new
Trash Can Mac Pro and Mac OS X “Mavricks”.
The rumours say that this event will be held either on Apple’s campus or at an art centre in San Francisco. We’ll see the rumours either confirmed or denied on that date no matter where it’s held.
Coincidentally, Microsoft’s Surface 2 will also be available to purchase from stores on October 22nd. Guess which tablet is going to be completely ignored on that date (Hint: It’s not the iPad)?
Far more than a simple upgrade
They’re here. The new iPhone 5S and the iPhone 5C have been unveiled at Apple’s event today after weeks of previous leaks. Let’s start off with the one everyone’s likely to buy, the iPhone 5S.
The iPhone 5S, while it shares mostly the same case as the iPhone 5, is a completely different beast under (and even outside of) the hood. For starters, there is an A7 CPU under there which Apple claims is the first 64-bit CPU in a smartphone. This adds up to a 40x performance boost and a 56x boost in the graphics department – as a side note, iOS 7 runs OpenGL|ES 3.0 just like the new Nexus 7. There is also a dual-LED flash with different coloured LEDs so that pictures turn out much better. And of course, there’s new case options: there’s the existing white and silver color, but there’s also white and gold. The original all-black color seems to have been discontinued and replaced with a black and gray color scheme dubbed “Space Black”.
On the 5S, the home button has been blanked and there is now a metal band around it. This is the new fingerprint sensor and can scan your finger up to a resolution of 500ppi and can even scan sub-epidermal layers. The metal band is not the sensor; just an activation switch to turn on the sensor. The actual sensor is built right into the home button. The fingerprint authentication can be used to authenticate with anything that supports it, which at this point is only going to be Apple’s own apps such as the App Store and the iTunes Store. The home button itself is made out of sapphire, just like the camera lens, so it won’t scratch. Stored fingerprint data is also stored locally, is encrypted and will never, ever be uploaded to iCloud.
Now, the older iPhone 5 is being discontinued today. Usually, Apple reduces the price of the previous generation price but that isn’t the case this year. Instead, the iPhone 5 is being replaced with the iPhone 5C, an iPhone aimed at the low-cost market. It is essentially the same old iPhone 5 except with a plastic case and a slightly improved front-facing camera, which Apple is calling Facetime HD. The 5C, if you’re not aware, is a polycarbonate iPhone that comes in white, blue, pink/red, yellow and green and was designed so you wouldn’t see a single seam anywhere. You can also pick up different cases to put your 5C in for a mere $29. This reminds me a lot of the Nokia Lumia lineup, but shh, we shouldn’t talk about the competition here.
You can pre-order your iPhone 5S or 5C on September 13th, and pickup or buying will be on September 20th. By the end of the year, the new iPhones will be out worldwide and on 270 different carriers, which is a huge feat. The 5S will cost you $299 for a 16GB model and $399 for a 32GB model while the 5C will cost you $99 for a 16GB model or $199 for a 32GB model on the usual two-year contract. Curiously, the iPhone 4S will also be sticking around and cost $0 on contract. Off contract, the iPhone 5S will run you $649, $749 or $849 for a 16, 32 or 64GB model, respectively, and the 5C will run you $549 or $649 for a 16 or 32GB model, which is not cheap and is nowhere near the rumoured $450 price point. I guess “C” doesn’t stand for “Cost-reduced” at all…
Showtime for Android 4.3?
We just got through Google’s I/O 2013 conference at the beginning of this summer, but it’s already time for yet another Android special event, it would seem. Google has just sent out invitations to a July 24th special event with Google’s Sundar Pichai and apparently plans on serving a little “breakfast” with their Android announcements. Besides eggs and toast, there’s not a whole lot more information on what to expect – Android 4.3 seems like a worthy guess, though I suppose now that Google essentially /is/ Motorola, we could very well see Google use the event as a formal introduction of their next flagship device, the Moto X, as well.
We’ll be sure to report any and all major announcements that come out of the event, so be sure to stay tuned for that.
Source: The Verge
Mark your calendars
HTC and Verizon Wireless have just jointly sent out invitations to some sort of press conference slated to take place on November 13th. The kicker here is that, as far as I can tell, we honestly have no idea what it is they’ll be announcing – although given the HTC’s recent love affair with Windows Phone 8, we’d be willing to bet that they’ll be sneaking that in there at some point or another.
We’ll of course be covering whatever it is that HTC and Verizon have in store for that day, whether it’s a wave and a nod to the Windows Phone 8X, which is officially slated as coming to Verizon Wireless, or something more.
Image credit goes to Engadget.
Well we can cross one idea off the blackboard for what tonight’s mysterious event may be – Business Insider is reporting that Barnes & Noble, despite speculation, will not be part of tonight’s mysterious Microsoft event.
Now if I were a betting man, which I’m not, I’d say that the announcement has more to do with an in-house Windows 8 or Windows RT (or one of each?) tablet(s?) made by Microsoft itself. We’ve seen continued rumors to support Microsoft’s strong desire to create their own tablet hardware to better compete with the Apple iPad and the Kindle Fire, and this seems like the perfect opportunity to make that happen.